Debuting in 1997, the original PEI Dirt Shirt has turned the world of T-shirt fashion on its head. Since then, those in the know have been bypassing the bright, white crisp tee (it’s just going to get a mustard stain on it anyways). Instead, they’ve been opting for a T-shirt that’s already soiled, quite literally.
Made from 100% cotton, each shirt is placed in a mixture of well-water and specially selected PEI red dirt. Over time they take on the rich red hue of the Island’s soil. Additional natural ingredients are then added to the base solution to enhance colour fastness. Finally, the T-shirts are washed and dried to perfection! The final result is a unique, attractive item of clothing exclusively made by PEI Dirt Shirt™.
10am – 8pm
12pm – 5pm